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Resources


Web Site Hosting

This is offered from as little as £50 with no support or £100 per annum with support. Support is setting your account up, uploading your web site, setting up email, setting up your domain name if required and providing you with your passwords and access details. Subsequent year will be the same cost with support. Support does not include advice on your web site, how to update it and the use of any of the services in your hosting package other than email.
Hosting packages are available on request from £75 per year.

 

Photography

Photography by Simon Williams Photography Edinburgh

 

eNewsletters

I use iContact - click here to find out more

 

Web Analytics and Reporting

A number of reports can be prepared and supplied to learn how well a web site is performing.

  • Keyword and keyphrase report. Using industry leading software this give real time actual positions achieved with certain phrases. These just need to be agreed and tested and the results are made available in PDF format.

  • An A-Z report of all keywords and phrases actually used by browsers each month. This is very useful to ensure that your site is being found for the right types of phrases as well as the services you offer. If you run a hotel and do Christenings but phrases are not in the list then your web site page is either not optimised well for that or you may not even have detail or a page on Christenings.

  • Statistics on the number of site visitors and page views. Other stats can be made available.

  • Links and referrers. A list of sites that have sent people to your site. This tells you what search engines send you traffic and how many times and what web sites too. So, you pay to get a link from another web site - well you need to know if it's worth it when it comes up for renewal.

  • Page Views. The number of times each page was viewed in a month.

Recommended Web Stats

Web Stats   Web-Stat.com is an inexpensive statistics programme that provides a wide range of data that is easily read and understood and can be downloaded in various file formats such as Excel. It has a new resource that shows you how many visitors are currently on your site and what they are doing. You just need to add a bit of code to your site. www.web-stat.com

 

Tools

RoboForm: Learn more... Can you remember all your logins and passwords and are they secure on your computer? I can recommend RoboForm which has saved me many fractious minutes trying forgotten passwords, filling in forms and more. Find Out More. And see its Reviews

 

  • Free PDF converter - to convert 70 file types to a PDF. www.freepdfconvert.com
  • Domain name availability - find out if you can register your chosen name at www.123-reg.co.uk
  • Domain name look up - provides more detailed results than others. Find out who your domain is registered with, when when it is due for renewal and what nameserver hosts your web site. whois.domaintools.com
  • Link Popularity - check your inbound links. I feel this tool doesn't do a good job with getting results from Google but it is OK for MSN and even better for Yahoo as it finds many more than you may well think you have. In addition the site gives some very good information on how to go about getting links.
  • Links showing their anchor text - this helps identify how the link is displayed by the referring web site or page. For example "Click here to see Edinburgh Photographers" is not as useful as it could be as using "click here" is where the hyperlink is. Much better is " Click here for > Edinburgh Photographers". So, see here for the tool to test anchor link text
  • See how the search engine spiders view your page with tools.seobook.com. Its a good idea to test a few of your pages and it may surprise you with some aspects of your pages.
  • Check for broken links leaving your site with this link checker from W3

Others

 

 

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