Net Reaction
.. Connecting Business to Customers ..



Web Sites

Building a web site starts with understanding what is to be achieved. This just involves thinking about what your customers are looking for to help them decide if that want to enquire and buy. They want general information on your services and products - this usually needs to be in words and images. They want to know costs and availability of your services or products, location, who they are dealing with and how to get in touch. Looking at what other web sites are doing in your area or are your type of business is a good way to start to understand this if you are not already familiar with how competitors do this.

Doing this will give you an idea of the pages that will be needed to make your site up. Then you will write the content for those pages and you simply do this with your customers in mind, selling what you offer, any benefits, unique or special aspects that may separate you from others in the area and what of course is right for the page you are writing for.

Net Reaction can guide on what you might need. The text will then be revised to ensure that it stands a good chance of being seen as relevant to browsers search queries. See here for more on Search Engine Optimisation.

Some current Net Reaction web sites:


MLE Associates provides professional specialist consultancy, project development, training, expert advice and planning relating to counter narcotics, illegal immigration, counter piracy and other constabulary events in the maritime domain

Launched Jan 2010.

Luxury self catering farm cottage in the Whiteadder Valley in the Scottish Borders.

Launched Sept 2009.


Hanse Schiffstechnik International - an international product markeing company in the marine indsutry based in Hampshire.


4 star self catering in Newcastleton in the Scottish Borders.

Simon's Photography Site

Simon Williams Photography

Edinburgh Photographer - Simon Williams.

Flight Web Site

Courtyard House (launched August 2008)

Self catering cottage in the Scottish Borders.

Flight Web Site


Hand-woven textiles business in the Scottish Borders.

Plumbraes Web Site

Holiday Cottages and Apartments near Kelso and in Edinburgh

The client required a completely new site to go along with two other web sites for the same properties. The clients is updating the site themselves with Adobe Contribute.

Lochton Farm Cottages, Coldstream

Self Catering Cottages near Coldstream

Appin House Web SIte

Holiday Lodges and Apartments at Appin Argyll

The client required a revamp of the existing site. This required a substantial re write of the code along with some new design and layout and requirements for Searh Engine Optimisation. The clients update the site themselves with Adobe Contribute

TFC Food Services Web Site

TFC Food Services, Melrose

The client required a revamp of the existing site. This required a substantial re write of the code along with some new layout and requirements for Search Engine Optimisation. The clients will be updating the site themselves with their own web software

Craigmaha, Loch Tay


Part of a complex of privately owned lodges, Craigmaha Lodge, Loch Tay


Hendersyde Farm Cottages, Kelso

Self catering cottages near Kelso

The client updates this new web site with Adobe Contribute

Roxburgh Barns Cottages, near Kelso


Self catering cottages near Kelso

Sandwood Lodge, Loch Lomond

Self catering lodges, Rowardennan, Loch Lomond

This site features a series of changing images on the Home page with Flash

Farm Stay Loch Lomond

Bed & Breakfast and Self Catering by Loch Lomond

Farm based accommodation

Portland Hotels Scotland

Group site for Portland Hotels 6 hotels across Scotland. (Site superceeded 2008)



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